Backfill Viva Amplify

Microsoft Viva Amplify will be made available as a new web experience for licensed users of Microsoft Viva Suite and Microsoft Viva Employee Communications and Communities.

Viva Amplify centralizes campaign management, publishing, and reporting so corporate communicators can reach and engage all employees meaningfully. Using multi-channel publishing, communicators can reach employees across Outlook, Teams, and SharePoint. Users can create and manage organization-wide campaigns to help inform organizations, create alignment, and inspire action – all from one place. Employees will continue to see relevant messages in their existing preferred channels.  

This message is associated with Microsoft 365 Roadmap ID 117415, 117416, 117417

When this will happen:

Viva Amplify will become generally available mid-September. The service plans for Viva Amplify will be pre-provisioned and visible to administrators at the beginning of September, with the rollout of the app expected to be completed in October. If you have any additional questions after reading this post, please reach out to your account team.  

How this will affect your organization: 

As part of this release, you will notice the following service plans visible and available:

  • Viva Amplify
  • Viva Amplify – Organizational data

Once the service plans are provisioned and activated the following capabilities will become available:

Create, plan, and manage internal campaigns, all in one place. 

  • Reduce clutter by having all your campaign processes in one hub
  • Seamlessly manage approvals with workflows that show who is reviewing messages at what time
  • Deliver messages at the most impactful moments by scheduling posts
  • Stay focused by managing the lifecycle of various campaigns from a single view

Create content for your campaigns and publish across multiple distribution channels. 

  • Use Campaign Objectives to set goals and measure outcomes so you can make your message a success
  • Write messages faster with collaborators planning, writing, reviewing, and publishing messages from the same page
  • Create content once and automatically reformat and preview for different channels, including Outlook, Teams, or SharePoint
  • Grow readership by automatically publishing to multiple apps at the same time​ 

Gather insights on campaign performance by viewing at-a-glance and detailed reports. 

  • Understand how specific groups are engaging with your message to identify successes and gaps
  • Leverage reporting analytics to adjust publications so that your message gets better and better each time
  • Easily tailor communications to specific distribution channels and groups 
  • Maximize reach for critical news, using reporting to understand the optimal channels for publishing    

What you need to be aware of:

  • Vanity URLs: At launch, our product may have limitations when used with vanity URLs. If your company has one or more vanity URLs, please reach out to our team to discuss the best approach for rolling out our product within your organization.
  • Localization: At launch, our product will be available exclusively in English. We are working hard to expand our language support and will keep you updated on our progress.

 What you need to do to prepare:

You may see the Viva Amplify and Viva Amplify – Organizational data service plans enabled for licensed users of the following products:   

  • Microsoft Viva Employee Communications & Communities
  • Microsoft Viva 
  • Microsoft Viva for Faculty 
  • Microsoft Viva with Glint add-on 
  • Microsoft Viva with Glint add-on for Faculty 

You can take the following steps to further control the availability of the new experiences to users: 

Assign or reassign licenses (available now) 

  • Buy more licenses or reassign licenses to users who would benefit from Viva Amplify but are not currently assigned a license using this guidance

Disable Viva Amplify service plans (once enabled at the beginning of September) 

  • If you want to disable Viva Amplify premium experience for specific users, you will need to disable the Viva Amplify service plans for those users. When the new premium features are rolled out, these users will not have access to them. 

See below some key questions and answers.

Q: Why do I see the new service plans in SKU?

A: Service plans are how we provide experiences to our customers. We have begun with preparatory steps to get ready to provide our new experiences and are assigning service plans to the SKUs.

Q: Why are these service plans already assigned to all the users?

A: The service plans have been enabled for users to provide a smoother and easily controlled feature roll out process. You will still be able to control the roll out of the features to the users as per your requirements through disabling these service plans for the users that you wish to disable premium features for.

Q: Can I manage who can create campaigns?

A: We believe all kinds of roles, such as project managers who do regular status reports for stakeholders, will benefit from using campaigns. You can use the admin controls in Amplify to restrict who can create campaigns:

  • Keep the default selection that enables everyone in the organization to create campaigns with Amplify.
  • Choose to indicate specific people or security groups only to allow only select users to create campaigns.

Message ID: MC666168


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I've been working with Microsoft Technologies over the last ten years, mainly focused on creating collaboration and productivity solutions that drive the adoption of Microsoft Modern Workplace.

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