Microsoft Edge for Business: Customize organizational branding using the Microsoft Edge management service

Microsoft Edge for Business will allow admins to customize organizational branding assets onto Edge for Business through the Microsoft Edge management service starting late March 2024. Admins can control, preview, and customize the organization’s name, accent color, logo, and Edge for Business taskbar icon overlay. Default branding can be enabled through specific policies. Users signed in with an Entra ID will see the selected organization branding on individual browser components. Admins must navigate to the Microsoft Edge management service to customize and configure organization assets.

Starting late March 2024, admins can customize their organization’s branding assets onto Edge for Business through the Microsoft Edge management service. This branding can help users signed in with an Entra ID (formerly known as Azure Active Directory) more easily differentiate between multiple profiles and browser windows through visual cues on the profile pill, profile flyout, and Edge for Business taskbar icon. Only admins can control, preview, and customize how Edge for Business shows the following organization brand assets:

  • Organization name
  • Accent color
  • Organization logo
  • Edge for Business taskbar icon overlay

Default branding can be enabled by admins through the following policies:

  • OrganizationalBrandingOnWorkProfileUIEnabled
  • OrganizationLogoOverlayOnAppIconEnabled

This message is associated with Microsoft 365 Roadmap ID 383013 

When this will happen:

Worldwide: We will begin rolling out no sooner than late March 2024 with Microsoft Edge version 123. Rollout is expected to complete by the end of March 2024.

How this will affect your organization:

If enabled, users will see selected organization branding on profiles signed in with an Entra ID. The organization’s details such as name, logo, and brand color can be seen on individual browser components including the profile pill, profile flyout, and Edge for Business taskbar icon. 

What you need to do to prepare:

Admins will need to navigate to Microsoft Edge management service to customize and configure organization assets.

Admins can also choose to use and check default organization branding assets already configured in the Microsoft Entra admin center. See additional details about configuring in Entra.

Message ID: MC720776


No comments yet

Leave a Reply


I've been working with Microsoft Technologies over the last ten years, mainly focused on creating collaboration and productivity solutions that drive the adoption of Microsoft Modern Workplace.

%d bloggers like this: